Influenced by many years of study in graphic design, I found this medium perfect for me. Lenticular combines design illustration and technology. The process allows for flip images or animation. It is a conceptual commercial and fine art. The process allows me to do endless experimentation using type and images. It is a bit like magic to see the way the images come when the images overlap. Lots of fun too! Over a period of 20 years have been working in lenticular so I can be an expert in the process of the right lens to for the viewing and size of image. I produce all the design and art in house and have control over the entire process.